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【顧問筆記】誰說漢餅老派?來一場摩登台風漢點趴!─ 二和珍 Double Harmony

藤籃、披薩板、玻璃盅,擺在上方的不是馬卡龍與乾酪塔,而是糕仔、月餅、綠豆椪……。一間艋舺的老字號漢餅店,摩登洋風揉合了古早台味,SOHO人文品牌團隊這回讓傳統漢餅接上了文化的底氣,不談厚重的老歷史,龍山寺的祈福祝禱、雙倍祝福的心意,為70年老漢餅注入新生命。列熱銷至今數十年。

臺北龍山寺旁,熱鬧的三水街市場口邊,一家老字號糕餅店,飄出了令人垂涎的奶油香。它是二和珍,早在1940年代,創辦的頭家娘即大膽挑戰以西式奶油做漢餅,顛覆掉傳統的豬油,讓人不悅的油耗味沒了,取而代之的是一股甜蜜的奶香味。 Read the rest of this entry »

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【品牌新訊】老字號的味蕾驚喜!

烏魚子是過年大菜,紅棗枸杞是藥膳聖品….,以上皆是,但可不只是如此。迪化街兩家老字號- 李日勝與六安堂,再次刷新我們的想像!這一回他們與大學食品相關科系學生合作,用自家招牌研發創新口味,李日勝的烏魚子乳酪冰淇淋、六安堂的養生凍泡芙,東西食材大膽越界,老字號美味現身!

手工乳酪冰淇淋裡,藏著綿密彈牙的野生烏魚子切丁,上面再撒上烤的香酥的烏魚子,濃郁而清爽,暑熱當頭,還有什麼比這一杯更逗人開心?紅棗和枸杞做成了卡士達內餡,加上銀耳果凍,調配成焦糖與伯爵茶口味的泡芙,和閨密相約下午茶,一起變美麗!迪化街周日行人徒步區已於6/3日正式上路,讓我們邁開輕鬆步伐,品嚐老字號的美味驚喜!

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【顧問筆記】如何讓鈕扣從衣服上飛起來?一個貿易商的翻身…── 尚蝶扣Buttonfly

改造後

張孟仁白手起家,1981年創辦尚得鈕釦,初期以貿易為主,除了供應三重上百家成衣製造廠,還外銷泰國、新加坡、日本等國。自有工廠從鈕扣原料、製造生產到出貨自產自銷,風格款式多樣,經典系列熱銷至今數十年。

全球金融海嘯以後,台灣的成衣產業不復當年輝煌,女兒張小妞回家幫忙,從製作扣版、店面展示著手,努力協助家業。只是長得像辦公室的店面空間,以及傳統的經營模式似乎無法配搭新的業務發展,於是她和爸媽一起尋找轉變的契機。 Read the rest of this entry »

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【兩岸匯流】三生有幸,點亮手藝品牌的人文靈光!

竹、木、陶、織、漆…,5月12日這一天,四百位來自中國各省的非遺學者、傳承人、匠師、手藝人與設計師於齊聚深圳觀瀾湖硬石飯店,以藝會友。這場名為「國匠榮耀」的論壇,甦活創意張庭庭總經理也應邀發表專題演講,以「三生有幸 ─ 手藝品牌的人文心法」為題,分享兩岸輔導經驗。

何謂「三生有幸」?從生存層面的突破、生活境界的探索到生命視野的開拓,庭庭老師以近年來親自輔導的兩岸傳產與文創品牌,提點手藝人與設計師如何把自己胸中的澎湃,轉化成消費者心有戚戚焉的存在。20分鐘夾議夾例的發表,引來台下熱烈共鳴,為耿直熱情的文化人點亮了靈光!

相關報導:

〈张庭庭:手艺人要把自己当作一个品牌〉

〈「国匠荣耀•第三届手工艺创新盛会」在深圳观澜湖开幕〉

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【顧問筆記】工地鷹架x70歲藥櫃,老字號的硬派柔情

大稻埕永樂市場對面的民樂街上,幾家青草茶店一字排開,其中一家姚德和青草號,已經有70年歷史了。青草茶、苦茶、茅根、蘆薈,一杯杯古早味涼茶,是許多台北人遊逛布市與迪化街的清涼記憶。

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【專案新訊】美好食代,臺北美味不私藏!美食店家再造甄選開跑

為展現臺北美食文化的多元精彩及深厚底蘊,甦活團隊自104年起開始執行臺北市商業處美食店家再造計畫,至今已成功輔導19家美食店家,藉由品牌再造與行銷推廣,讓這些只有「巷子內」才知道的隱藏版美食,獲得更多消費者青睞。今年度將擴大辦理,除持續深度打造美食型店,另輔導獨具特色風格的美食店家,店家甄選於即日起正式開跑,歡迎欲發展品牌特色的店家踴躍報名!

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【顧問筆記】如何把一座海洋、一顆太陽帶進一家老南北貨行?

30年烏魚子老店力求轉型

走在台北迪化街上,幾乎每家南北貨行都賣烏魚子,年節、送禮,應景體面。位在歸綏街以北的「李日勝」,則是街上唯一一家專賣古法日曬野生烏魚子的南北貨行。成立自1986年,李日勝從南北貨批發買賣起家,第二代老闆娘王麗蘋對烏魚子情有獨鍾,為了掌握源頭的穩定與品質,找來雲林專業日曬場契作,30年來共同努力遵循古法日曬製程。

黃澄澄的烏魚子,魚卵粒粒飽滿帶著微微的透明感,入口綿密彈牙。抹上清酒小火烘烤,切片配著白蘿蔔或蘋果吃,前者微辣爽口後者清甜芬芳,是老饕的正統吃法。也有紅酒廠商來店裡訂製組合禮,取代起司,搭配紅酒品嚐,中西美食的醇厚滋味,相得益彰。

優越的產品品質加上王麗蘋的誠摯經營與熱情解說,多年來累積不少識貨主顧,其中許多是日本客人。然而,這幾年成長的腳步並沒有隨著迪化街的觀光潮而加快,她體認到是該轉型的時候,於是和兒子商量,如何突破轉型。

一開始,他們只想著要把老舊店面翻新美化,請來設計公司大肆裝修,成果卻不如預期。迪化街典型的三進街屋,第一次翻新後的李日勝卻有著現代感的亮麗裝潢,兩面魚翅、一塊匾額正對著門口迎面而來,顯得貴氣十足,可惜卻與迪化街老街的歷史氛圍與團隊溫暖氣質明顯不符,也讓年輕族群卻步。店面的招牌也不明顯,隔壁的舊店立面仍保留著昔日招牌,容易混淆印象,不利辨識。直到看見對面鄰居從富山行到富自山中的巨大改變,2017年李日勝也積極爭取並獲選加入「台北,大同大不同」的行列,接受SOHO團隊輔導改造。 Read the rest of this entry »

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【品牌新訊】一枚永恆的青春 ─ 六安堂

最近討論度破表的日客最愛伴手禮,我們的夥伴六安堂赫然入列。原來,迪化街上的百年參藥行,不只有珍貴藥材,使用大湖草莓製作的草莓乾,意外打敗芒果乾,入列最愛伴手禮之一。原文中也介紹了店裡的其他果乾,寶島名果當令在地的美好滋味,就封存在一枚小小的果乾裡,永遠青春甜美!

六安堂近日好消息頻傳,在第四代小老闆的領軍下,這家百年老店再以嶄新包裝亮相。2016年,在「台北,大同大不同」計畫的輔導下,六安堂有了嶄新的品牌CI,新包裝上方印有創始年份,一眼便識百年印記。用了較為深沉的黃及透明腰身,展現老字號的大器風範更多了分現代感。包裝上也印有QRcode,資訊查詢更簡便。不只線下改頭換面,線上也同步轉身。官網跟進大改版,承襲品牌新形象的設計簡潔大方,為了與滑世代接軌,手機與電腦皆能相容使用。

大湖草莓乾吃過了沒?這份剛出爐的伴手禮名單,讓我們驚喜看見台灣的優質良品。甜美凍齡的果乾、青春不滅的老店,有空來六安堂挖寶,讓你看見在地美好 百年不老!

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【文創印象】時空穿梭,想像越軌 ─ 2018歐特儀北車停車場

 

2014年,甦活為歐特儀策畫台北車站地下停車場的鐵道人文藝術裝置「時空越軌」,北車停車場翻身顛覆鐵道意象的文創場域,台鐵更因此奪得第12屆金擘獎。2017年初我們再度攜手,當時北車即將邁入「六鐵共構」的時代,繼台鐵、高鐵、北捷板南、淡水、南勢角,再加上即將完工的機場捷運。「時空越軌」進入了2.0版,為台北車站的里程碑演繹人文藝術的全新視野。

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